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December 2016

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Reducing load time through image optimization

Even though more and more Internet users switch to broadband every year, a large portion of the web’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you’re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image — normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format — the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

3 reasons why adsense is essential for content sites

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

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The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

Ad swap magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

Custom golf club: custom fitting golf clubs

Every golfer’s physical capability and swing is distinctive. Many of today’s best golf clubs can be custom fit for lie angle, shaft type and length, grip type and size. Custom fitting golf clubs involves several easy measurements and a quick self-assessment of your game. This custom golf club has become more than a fad that even not so professional golfers test its waters.

Custom fitting is the process for tailoring a golf club to suit your personal swing.

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Whatever your level, with a custom golf club the aim is to ensure that if you do make a good swing, the club will be square at impact and should produce a straight shot.

Custom Golf Club How To’s:

To custom fit your golf clubs, you need to know: your gender (male or female); your height in your stockings or socks; the distance from your wrist (where it bends) to the floor with your shoes off; your age; your handicap or skill level; how fast you swing a golf club; what club you use at the 150 yard marker.

Gender is used to put you into the correct fitting scale for custom golf clubs. The golf industry uses different definitions of “standard length” for men and women.

Your height and the distance in inches from your wrist to the floor are used together to determine the length of a custom golf club that is appropriate for you. The starting point for club length can vary up to 3 ½-inch ranging from ladies to men plus 1 ½-inch. A tall person with long arms can very easily require shorter clubs than an average height person with short arms. About 80 percent of golfers are standard length.

Your age, handicap (if you happen to have one), self-assessed skill level, estimated golf swing speed and club you use at the 150 yard marker are all combined to determined the custom golf club’s shaft flex that is appropriate for you.

Custom fitting can fix your slice. If you slice the ball it means that the toe of the club is leading into the ball which opens the face of the club. That may be down to a swing fault, but it could be because the club is too flat. So as part of the custom fitting process you can make the custom golf club more upright to help with this. This will mean that the toe of the club will be slightly off the ground at address to compensate.

There are different methods of fitting according to custom golf club manufacturers but ultimately they are all trying to improve your game. To begin with simple measurements such as wrist-to-floor, height and hand size are taken and will point you to the right size club and at what angle it should be to the ground. Then you will take a club and hit some balls. One method is to place impact tape on the bottom of the custom golf club and an impact board on the floor.

As you hit the ball the board will leave a mark on the tape showing whether the heel or the toe of the custom golf club is striking the floor first. The resulting mark will show whether the club face needs to be flatter or more upright. Then things get a bit more advanced. Analysis equipment can measure everything from your club speed to the side spin of the ball so that you can get maximum distance from your shot. You can also measure the launch angle of the ball, how much backspin you generate and impact efficiency – all which affect distance. The angle in which the custom golf club approaches the ball and the sidespin of it can help fix your game too.

Rather than bringing down your old clubs, it might be better to start from scratch. It’s a big misconception that custom fitting is only for good golfers. Anyone can benefit. That said, if you plan to upgrade a new set of clubs with the same manufacturer they may be able to adjust your old set to become custom golf clubs.

Custom fitting won’t cure all your bad shots. Coaching will sort that out. But if you do make a good swing, then the custom golf club will arrive correctly at impact and should produce a straight shot at your target. That alone will save shots during a round.

Lastly, custom fitting is often free of charge. But it is usually on the condition that you buy some clubs once you’ve been fitted. So it really depends on what your budget is. If you’re prepared to buy a new set of clubs it’s definitely worth getting fitted.

Benefits of gardening for kids

Apparently, we can see how nature is treated these days. It is a sad thing to know that people do not pay attention so much anymore to the environmental problems. What can we do about this? It’s as simple as starting with the children. It is good to see the children’s involvement with environment-friendly activities. One such nature-loving activity that children could easily get their hands on is gardening. Why should you consider gardening for your children?

Here are the benefits that gardening could easily provide the children with:

1. Science

In planting, children are indirectly taught the wonders of science like the plant’s life cycle and how human’s intervention can break or make the environment. They can have a first hand experience on the miracle of life through a seed. This would definitely be a new and enjoyable experience for the kids.

2. Life

Watching a seed grow into a tree is just as wondrous as the conception to birth and growth of a child. In time, kids will learn to love their plants and appreciate the life in them. Gardening could actually help simulate how life should be treated — it should be with care. The necessities to live will be emphasized to kids with the help of gardening – water, sunlight, air, soil. Those necessities could easily be corresponded to human necessities, i.e., water, shelter, air, food. By simply weeding out, one could educate how bad influences should be avoided to be able to live life smoothly.

3. Relaxation

Studies show that gardening can reduce stress because of its calming effect. This is applicable to any age group. More so, it stimulates all the five senses. Believe it or not, gardening may be used as therapy to children who have been abused or those who are members of broken homes. It helps build one’s self-esteem.

4. Quality Time with the Family

You can forget about your stressful work life for a while be soothed by the lovely ambience in the garden. You can play and spend quality time with your children. You can talk while watering the plants or you can work quietly beside each other. The bottom line is, always do what you have to do, together with your kids. You might discover a lot of new things about your child while mingling with them in your garden.

Let kids become aware of their environment’s needs. And one way to jumpstart that environmental education may be through gardening. It’s hitting two birds with one stone — teach them to respect life while you bond with them.

Make it easy to buy from your site

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

Choosing the best plants for your garden

Many times we buy plants on impulse then find there is nowhere in the garden that really suits them. Before buying plants carefully examine your garden to see how much sun and shade it gets, whether the soil is well drained or waterlogged and whether your aspect is sheltered or windswept. You’ll then be equipped to go and buy the best plants for your situation; shade-loving plants for the sheltered areas, sun-lovers for the warm spots, drought-resistant plants for the parched areas which may be either sunny or shaded, and swamp plants for the poorly-drained parts.

But wait! Test your soil first, to determine the pH level of your soil and what kind of nutrients you need to add, if any. Is the soil acid or alkaline? Most plants prefer soil that is slightly acidic, but there are some that must have alkaline soil to grow. You can alter the soil’s pH level, but it’s much easier to simply plant for the soil you have.

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Now you are ready to plant. Well – almost. Will you plant in groups or singly? If you buy ‘one of everything’ your garden may seem rather spotty. Group plantings are organised, harmonious and you can vary the color for interest.

Before planting out, place your chosen plants around the garden bed in their pots to see how they will look. Re-arrange them until you are satisfied. Grouping plants in sets of threes or fives usually looks better than planting in groups of even numbers. Be sure that you have an interesting combination of colors and textures of plants. Tall plants should go to the back, or the centre if your garden will be viewed equally from all sides. Try to keep your plants away from trees. The roots of trees are fiercely competitive and will steal all the nutrients and moisture meant for your flowers.

The right color scheme is one way to maintain the harmony in your garden. Imagine the color of the flowers when they are in bloom. Some colors may clash with others, but can still be planted side-by-side if they have a different blooming season. Foliage color is also important. Many flower plants have silver, grey or purplish foliage that is just as attractive as the flower. This means that they are still attractive well past the blooming season and so have added value.

The importance of a sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site’s theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

How to use a tell a friend script to drive traffic today

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Non dual teachers: everything is mind

It is true that All is Mind, Divine Mind. There is nothing “outside” or “other than” the Mind of God. Mind as described in ACIM is the activating agent of Spirit, and Mind and Spirit are One. The sleeping mind seems to have forgotten its Reality as Divine Mind. The sleeping mind believes it is “in” matter or flesh, it seems to have two parts, and it seems to be mortal or finite. As such, it seems to need to answer a wakeup Call or to “open its heart” and accept itself as Changelessly Eternal Mind. The heart, as I use the term, is synonymous with desire, or the altar of the mind. When the altar seems to be defiled or to contain something “other than” Love, the mind is closed to Love, closed to the experience of Itself as Divine Mind. To open the heart is to forgive or to look past the defiled altar with the Holy Spirit to the Light within, and to see the Innocent, Radiant Perfection of Christ. An open heart is another way of saying “Blessed are the pure of heart, for they shall see God.” A Pure Heart and Divine Mind are the Same, for a clean and open altar allows the Light of God to radiate and extend naturally. Such is Divine Mind. Such is Creation. Such is Purity of Heart.

Non dual teachers
David Hoffmeister
PO Box 789 Kamas, UT 84036
435-548-2479


Head/heart, thinking/feeling, intellect/emotion distinctions are artificial ego constructs, for they still imply duality. Feelings do indeed arise from whatever thought system the mind aligns with, God or ego, love or fear, for in a symbolic sense (as if the separation had really occurred) there are but these two emotions. Opening the heart to Correction (purity), desiring Atonement above all else, and desiring Only God are all ways of describing the Gateway to the Remembrance of God. Christ is a Thought in the Mind of God. Christ is the Feeling of Perfect Love in the Mind of God. Therefore Thinking and Feeling with God is only natural for Christ, for the Christ Mind is only Union. In truth there is no duality, no Mind/Heart split.

Mind is All in All. An open Heart knows ItSelf as Mind, as One with God. There is no duality in One Mind, for Love has no opposite. This is the meaning of “Perfect Love casts out fear.” Only Love remains Eternally Changeless. It is also the meaning of “Nothing real can be threatened. Nothing unreal exists. Herein lies the Peace of God.”

Thank you for your devotion to Awakening, for opening your heart to the Mind of God. I love you very dearly and forever.

Peace & Blessings,

David Hoffmeister